:root {
  /* Whiter base palette — pure white default, near-white neutral tint for alt sections (no cream) */
  --bg: #FFFFFF;
  --bg-card: #FFFFFF;
  --bg-section: #F7F8F7;
  --bg-deep: #EDEFEC;
  --ink: #0E1014;
  --ink-2: #2A2D34;
  --ink-mute: #595F6A;
  --ink-fade: #8B8D88;
  --rule: rgba(14,16,20,0.08);
  --rule-strong: rgba(14,16,20,0.16);
  --ochre: #B58A3D;
  --ochre-deep: #8C6B2D;
  --ochre-soft: rgba(181,138,61,0.10);
  --ochre-glow: rgba(181,138,61,0.06);
  /* Secondary accent — muted sage. Use sparingly: gradient meshes, pull-quotes, secondary outlines. NEVER for body or headings. */
  --sage: #5C7A6B;
  --sage-deep: #3F5649;
  --sage-soft: rgba(92,122,107,0.08);
  --sage-glow: rgba(92,122,107,0.04);
  --max: 1280px;
  --r: 14px;
  --r-sm: 8px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--ink);
  font-family: 'Switzer', system-ui, -apple-system, sans-serif;
  font-weight: 400;
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

/* Subtle paper texture */
body::before {
  content: '';
  position: fixed;
  inset: 0;
  z-index: 200;
  pointer-events: none;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='240' height='240'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.92' numOctaves='2'/></filter><rect width='100%25' height='100%25' filter='url(%23n)' opacity='0.55'/></svg>");
  opacity: 0.03;
  mix-blend-mode: multiply;
}

.skip { position: absolute; left: -9999px; }
.skip:focus { left: 1rem; top: 1rem; background: var(--ink); color: var(--bg); padding: .75rem 1rem; z-index: 999; }

.frame { max-width: var(--max); margin: 0 auto; padding: 0 2rem; position: relative; }
@media (max-width: 720px) { .frame { padding: 0 1.25rem; } }

.mono {
  font-family: 'Fragment Mono', 'SF Mono', monospace;
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-mute);
}

/* ═════════════════════ NAV ═════════════════════ */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(242, 238, 227, 0.88);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s, background .3s;
}
.nav.scrolled {
  border-bottom-color: var(--rule);
  background: rgba(242, 238, 227, 0.94);
}
.nav-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 1.2rem 0;
}
.nav-brand {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  text-decoration: none;
  color: var(--ink);
}
.nav-brand .mark { width: 32px; height: 32px; }
.nav-brand .word {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: 1.45rem;
  letter-spacing: -0.035em;
}
.nav-links {
  display: flex;
  gap: 2rem;
  list-style: none;
}
.nav-links a {
  color: var(--ink-mute);
  text-decoration: none;
  font-size: 0.92rem;
  font-weight: 500;
  letter-spacing: 0;
  transition: color .25s;
}
.nav-links a:hover, .nav-links a.active { color: var(--ink); }
.nav-actions { display: flex; gap: 0.6rem; align-items: center; }
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  padding: 0.7rem 1.15rem;
  border-radius: 999px;
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 500;
  font-size: 0.92rem;
  text-decoration: none;
  transition: all .2s;
  cursor: pointer;
  border: none;
  white-space: nowrap;
}
.btn-primary { background: var(--ink); color: var(--bg); }
.btn-primary:hover { background: var(--ink-2); transform: translateY(-1px); box-shadow: 0 10px 24px rgba(14,16,20,0.18); }
.btn-primary::after { content: '→'; transition: transform .2s; }
.btn-primary:hover::after { transform: translateX(3px); }
.btn-outline { background: transparent; color: var(--ink); border: 1px solid var(--rule-strong); }
.btn-outline:hover { background: var(--bg-card); border-color: var(--ink); }
.btn-ghost { background: transparent; color: var(--ink); }
.btn-ghost:hover { background: var(--bg-section); }

@media (max-width: 900px) {
  .nav-links { display: none; }
}

/* Mobile menu */
.nav-toggle {
  display: none;
  background: transparent;
  border: 1px solid var(--rule-strong);
  border-radius: 999px;
  padding: 0.5rem 0.85rem;
  cursor: pointer;
  font-size: 0.85rem;
  color: var(--ink);
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 500;
}
@media (max-width: 900px) {
  .nav-toggle { display: inline-flex; }
}
.mobile-menu {
  position: fixed;
  top: 64px; left: 0; right: 0;
  background: var(--bg);
  border-top: 1px solid var(--rule);
  padding: 1.5rem 1.5rem 2rem;
  display: none;
  z-index: 49;
}
.mobile-menu.open { display: block; }
.mobile-menu ul { list-style: none; display: grid; gap: 1rem; margin-bottom: 1.2rem; }
.mobile-menu a {
  color: var(--ink);
  text-decoration: none;
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 500;
  font-size: 1.4rem;
  letter-spacing: -0.02em;
}
.mobile-menu .btn { width: 100%; justify-content: center; }

/* ═════════════════════ HERO ═════════════════════ */
.hero {
  background: var(--bg-card);
  position: relative;
  overflow: hidden;
  padding: 5rem 0 7rem;
}
.hero::before {
  content: '';
  position: absolute;
  inset: 0;
  pointer-events: none;
  background-image: radial-gradient(circle, var(--rule-strong) 1px, transparent 1.5px);
  background-size: 40px 40px;
  mask-image: radial-gradient(ellipse 60% 70% at 70% 50%, black 0%, transparent 75%);
  -webkit-mask-image: radial-gradient(ellipse 60% 70% at 70% 50%, black 0%, transparent 75%);
  opacity: 0.5;
}
.hero::after {
  content: '';
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    radial-gradient(ellipse 60% 50% at 80% 40%, var(--ochre-glow), transparent 70%);
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 5rem;
  align-items: center;
  position: relative;
  z-index: 1;
}
@media (max-width: 1000px) {
  .hero-grid { grid-template-columns: 1fr; gap: 3rem; }
}

.hero-eyebrow {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.74rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ochre-deep);
  margin-bottom: 1.6rem;
  display: flex;
  align-items: center;
  gap: 0.9rem;
}
.hero-eyebrow::before { content: ''; width: 28px; height: 1px; background: var(--ochre); }
.hero-title {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: clamp(2.6rem, 7vw, 3.8rem);
  line-height: 1.0;
  letter-spacing: -0.04em;
  margin-bottom: 1.6rem;
}
.hero-title em {
  font-style: italic;
  font-weight: 800;
  color: var(--ochre-deep);
}
.hero-tagline {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 500;
  font-size: clamp(1.05rem, 1.6vw, 1.25rem);
  line-height: 1.4;
  color: var(--ink);
  letter-spacing: -0.01em;
  margin-bottom: 1.4rem;
  max-width: 44ch;
}
.hero-tagline strong { font-weight: 700; }
.hero-sub {
  font-size: clamp(1.05rem, 1.5vw, 1.25rem);
  line-height: 1.55;
  color: var(--ink-mute);
  max-width: 44ch;
  margin-bottom: 2.5rem;
}
.hero-sub strong { color: var(--ink); font-weight: 600; }
.hero-actions {
  display: flex;
  gap: 0.9rem;
  flex-wrap: wrap;
}

/* Hero side panel — verb breakdown card */
.hero-card {
  background: var(--bg-card);
  border: 1px solid var(--rule);
  border-radius: var(--r);
  padding: 2rem;
  box-shadow: 0 30px 80px -30px rgba(14,16,20,0.18);
  position: relative;
}
.hero-card-head {
  display: flex; justify-content: space-between; align-items: baseline;
  padding-bottom: 1rem;
  border-bottom: 1px solid var(--rule);
  margin-bottom: 1rem;
}
.hero-card-head .label {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-fade);
}
.hero-card-head .live {
  display: flex; align-items: center; gap: 0.4rem;
  font-family: 'Fragment Mono', monospace;
  font-size: 0.65rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #2E8C47;
}
.hero-card-head .live::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%; background: #2E8C47;
  animation: pulse 2.4s ease-in-out infinite;
}
@keyframes pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.5; transform: scale(0.85); }
}
.hero-verb-row {
  display: flex; justify-content: space-between; align-items: center;
  padding: 0.85rem 0;
  border-bottom: 1px solid var(--rule);
}
.hero-verb-row:last-child { border-bottom: none; }
.hero-verb-row .verb {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1.15rem;
  letter-spacing: -0.02em;
}
.hero-verb-row .svc {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.68rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-fade);
}
.hero-verb-row .arrow { color: var(--ochre); transition: transform .2s; }
.hero-verb-row:hover .arrow { transform: translateX(3px); }

@keyframes fadeUp {
  from { opacity: 0; transform: translateY(14px); }
  to { opacity: 1; transform: none; }
}
.hero-stack > * {
  opacity: 0;
  animation: fadeUp 0.8s cubic-bezier(.2,.6,.2,1) forwards;
}
.hero-eyebrow { animation-delay: 0.1s; }
.hero-title { animation-delay: 0.2s; }
.hero-tagline { animation-delay: 0.3s; }
.hero-sub { animation-delay: 0.4s; }
.hero-actions { animation-delay: 0.55s; }
.hero-card { animation: fadeUp 1s 0.6s cubic-bezier(.2,.6,.2,1) backwards; }

/* Hero illustration (hand-drawn AI ops sketch) */
.hero-illustration {
  width: 100%;
  max-width: 540px;
  margin: 0 auto;
  position: relative;
  animation: fadeUp 1.1s 0.7s cubic-bezier(.2,.6,.2,1) backwards;
}
.hero-sketch { width: 100%; height: auto; display: block; }
@media (max-width: 1000px) {
  .hero-illustration { max-width: 460px; }
}

/* ═════════════════════ TRUST STRIP ═════════════════════ */
.trust {
  background: var(--bg);
  padding: 2.5rem 0;
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}
.trust-inner {
  display: flex; justify-content: space-between; align-items: center;
  flex-wrap: wrap;
  gap: 1.5rem;
}
.trust-label {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-fade);
}
.trust-list {
  display: flex; gap: 2.5rem;
  flex-wrap: wrap;
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 500;
  color: var(--ink-mute);
  font-size: 0.95rem;
  letter-spacing: -0.005em;
}
.trust-list span { display: inline-flex; align-items: center; gap: 0.5rem; }
.trust-list span::before { content: '·'; color: var(--ochre); font-weight: bold; }
.trust-list span:first-child::before { content: ''; }

/* ═════════════════════ SECTION GENERIC ═════════════════════ */
.section { padding: 7rem 0; position: relative; }
@media (max-width: 720px) { .section { padding: 4.5rem 0; } }
.section.alt { background: var(--bg-section); }
.section.dark { background: var(--ink); color: var(--bg); }
.section.dark .section-num { color: var(--ochre); }
.section.dark .section-num::before { background: var(--ochre); }
.section.dark .section-title em { color: var(--ochre); }
.section.dark .section-lead { color: rgba(244, 239, 229, 0.7); }

.section-head {
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 3rem;
  align-items: end;
  margin-bottom: 4rem;
  padding-bottom: 2rem;
  border-bottom: 1px solid var(--rule);
}
.section.dark .section-head { border-bottom-color: rgba(244,239,229,0.12); }
@media (max-width: 900px) {
  .section-head { grid-template-columns: 1fr; gap: 1.4rem; }
}

.section-num {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.74rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ochre-deep);
  display: flex; align-items: center; gap: 1rem;
  white-space: nowrap;
}
.section-num::before {
  content: ''; flex: 0 0 36px; height: 1px; background: var(--ochre); display: block;
}

.section-title {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 700;
  font-size: clamp(2rem, 4vw, 3.4rem);
  line-height: 1.05;
  letter-spacing: -0.025em;
  max-width: 22ch;
}
.section-title em { font-style: italic; font-weight: 500; color: var(--ochre-deep); }

.section-lead {
  color: var(--ink-mute);
  font-size: 1rem;
  line-height: 1.6;
  max-width: 32ch;
  justify-self: end;
  text-align: right;
}
@media (max-width: 900px) {
  .section-lead { justify-self: start; text-align: left; max-width: 60ch; }
}

/* ═════════════════════ SERVICES (6 cards) ═════════════════════ */
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}
@media (max-width: 1024px) { .services-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 720px) { .services-grid { grid-template-columns: 1fr; } }

.service {
  background: var(--bg-card);
  border: 1px solid var(--rule);
  border-radius: var(--r);
  padding: 2.2rem;
  display: flex;
  flex-direction: column;
  min-height: 260px;
  transition: transform .35s, box-shadow .35s, border-color .35s;
  position: relative;
  overflow: hidden;
}
.service::before {
  content: '';
  position: absolute;
  top: 0; right: 0;
  width: 200px; height: 200px;
  background: radial-gradient(circle, var(--ochre-glow), transparent 70%);
  opacity: 0; transition: opacity .35s;
  pointer-events: none;
}
.service:hover {
  transform: translateY(-3px);
  box-shadow: 0 16px 40px -12px rgba(14,16,20,0.12);
  border-color: var(--rule-strong);
}
.service:hover::before { opacity: 1; }
.service-num {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  color: var(--ochre-deep);
  margin-bottom: 1.1rem;
}
.service-verb {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: 1.2rem;
  letter-spacing: -0.02em;
  margin-bottom: 0.3rem;
  color: var(--ochre-deep);
}
.service-title {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1.5rem;
  letter-spacing: -0.025em;
  margin-bottom: 0.85rem;
  color: var(--ink);
}
.service-desc {
  color: var(--ink-mute);
  font-size: 0.96rem;
  line-height: 1.6;
  margin-bottom: 1.6rem;
}
.service-meta {
  margin-top: auto;
  padding-top: 1.4rem;
  border-top: 1px solid var(--rule);
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-family: 'Fragment Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  color: var(--ink-fade);
  text-transform: uppercase;
}
.service-meta .arrow { color: var(--ochre); transition: transform .25s; }
.service:hover .arrow { transform: translateX(4px); }

/* ═════════════════════ WHY PRAXLINE ═════════════════════ */
.why-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
}
@media (max-width: 900px) { .why-grid { grid-template-columns: 1fr; gap: 1.5rem; } }

.why-card {
  padding: 2rem 0;
  border-top: 2px solid var(--ink);
}
.why-num {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  color: var(--ochre-deep);
  margin-bottom: 1.2rem;
}
.why-title {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1.5rem;
  letter-spacing: -0.025em;
  margin-bottom: 0.85rem;
}
.why-desc {
  color: var(--ink-mute);
  font-size: 0.96rem;
  line-height: 1.65;
}

/* ═════════════════════ INDUSTRIES ═════════════════════ */
.industries {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  border-radius: var(--r);
  overflow: hidden;
}
@media (max-width: 720px) { .industries { grid-template-columns: 1fr; } }

.industry {
  background: var(--bg-card);
  padding: 2.2rem;
  display: flex;
  flex-direction: column;
  min-height: 220px;
  transition: background .25s;
}
.industry:hover { background: var(--bg); }
.industry-num {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  color: var(--ochre-deep);
  margin-bottom: 1rem;
}
.industry-name {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1.5rem;
  letter-spacing: -0.025em;
  margin-bottom: 0.7rem;
}
.industry-desc {
  color: var(--ink-mute);
  font-size: 0.94rem;
  line-height: 1.55;
  margin-bottom: 1.4rem;
}
.industry-tags {
  margin-top: auto;
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.industry-tags span {
  background: var(--bg-section);
  border: 1px solid var(--rule);
  border-radius: 999px;
  padding: 0.32rem 0.8rem;
  font-size: 0.78rem;
  color: var(--ink-mute);
}

/* ═════════════════════ FOUNDER ═════════════════════ */
.founder-grid {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 4rem;
  align-items: start;
}
@media (max-width: 900px) {
  .founder-grid { grid-template-columns: 1fr; gap: 2.5rem; }
}
.founder-card {
  background: var(--bg-card);
  border: 1px solid var(--rule);
  border-radius: var(--r);
  padding: 1.8rem;
}
.founder-portrait {
  aspect-ratio: 4/5;
  background:
    linear-gradient(135deg, var(--ochre-glow), transparent 60%),
    linear-gradient(0deg, var(--bg-section), var(--bg-deep));
  border: 1px solid var(--rule);
  border-radius: var(--r-sm);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: clamp(4rem, 9vw, 6rem);
  letter-spacing: -0.05em;
  color: var(--ink);
  margin-bottom: 1.2rem;
  position: relative;
  overflow: hidden;
}
.founder-portrait img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.founder-portrait-sketch {
  background: var(--bg-section);
  background-image:
    radial-gradient(circle, rgba(14,16,20,0.06) 1px, transparent 1.5px);
  background-size: 22px 22px;
  font-size: 0;
}
.founder-sketch {
  width: 100%;
  height: 100%;
  display: block;
}
.founder-meta {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
}
.founder-meta .name {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1.05rem;
  letter-spacing: -0.01em;
}
.founder-meta .role {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-fade);
}
.founder-prose p {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 500;
  font-size: clamp(1.15rem, 1.8vw, 1.45rem);
  line-height: 1.45;
  letter-spacing: -0.018em;
  color: var(--ink);
  margin-bottom: 1.3rem;
}
.founder-prose p.muted {
  font-family: 'Switzer', sans-serif;
  font-weight: 400;
  font-size: 1rem;
  line-height: 1.65;
  color: var(--ink-mute);
  letter-spacing: 0;
}
.founder-prose .signature {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 500;
  font-style: italic;
  color: var(--ochre-deep);
  display: inline-block;
  margin-top: 0.5rem;
}

/* ═════════════════════ CONTACT (cards) ═════════════════════ */
.contact-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 1.25rem;
}
@media (max-width: 540px) { .contact-grid { grid-template-columns: 1fr; } }

.contact-card {
  background: var(--bg-card);
  border: 1px solid var(--rule);
  border-radius: var(--r);
  padding: 2.2rem 2rem;
  display: flex;
  flex-direction: column;
  text-decoration: none;
  color: var(--ink);
  transition: transform .25s, box-shadow .25s, border-color .25s;
  cursor: pointer;
  text-align: left;
  font: inherit;
  position: relative;
}
.contact-card:hover {
  transform: translateY(-3px);
  box-shadow: 0 16px 40px -12px rgba(14,16,20,0.12);
  border-color: var(--rule-strong);
}
.contact-card .icon-box {
  width: 44px; height: 44px;
  border-radius: var(--r-sm);
  background: var(--ochre-soft);
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 1.4rem;
  color: var(--ochre-deep);
}
.contact-card .icon-box svg { width: 20px; height: 20px; }
.contact-card h4 {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1.25rem;
  letter-spacing: -0.025em;
  margin-bottom: 0.5rem;
}
.contact-card p {
  color: var(--ink-mute);
  font-size: 0.92rem;
  line-height: 1.55;
  margin-bottom: 1.2rem;
  flex: 1;
}
.contact-card .link {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ochre-deep);
  display: flex; align-items: center; gap: 0.4rem;
}
.contact-card:hover .link::after { transform: translateX(3px); }
.contact-card .link::after { content: '→'; transition: transform .25s; }

/* ═════════════════════ FOOTER ═════════════════════ */
.footer {
  background: var(--ink);
  color: var(--bg);
  padding: 4.5rem 0 2.5rem;
}
.footer-top {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1fr 1fr;
  gap: 3rem;
  margin-bottom: 4rem;
}
@media (max-width: 1000px) {
  .footer-top { grid-template-columns: 1fr 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
}
@media (max-width: 600px) {
  .footer-top { grid-template-columns: 1fr 1fr; }
}
.footer-brand .head {
  display: flex; align-items: center; gap: 0.55rem;
  margin-bottom: 1rem;
}
.footer-brand .head .mark { width: 24px; height: 24px; color: var(--bg); }
.footer-brand .head .word {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: 1.2rem;
  letter-spacing: -0.035em;
}
.footer-brand p {
  color: rgba(244,239,229,0.55);
  font-size: 0.92rem;
  line-height: 1.55;
  max-width: 32ch;
  margin-bottom: 1.4rem;
}
.footer-brand .socials { display: flex; gap: 0.7rem; }
.footer-brand .socials a {
  width: 36px; height: 36px;
  border: 1px solid rgba(244,239,229,0.18);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  color: var(--bg);
  text-decoration: none;
  transition: background .2s, border-color .2s;
}
.footer-brand .socials a:hover {
  background: rgba(244,239,229,0.08);
  border-color: rgba(244,239,229,0.35);
}
.footer-brand .socials svg { width: 16px; height: 16px; }

.footer-col h4 {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(244,239,229,0.5);
  margin-bottom: 1.2rem;
}
.footer-col ul { list-style: none; display: grid; gap: 0.7rem; }
.footer-col a {
  color: rgba(244,239,229,0.75);
  text-decoration: none;
  font-size: 0.92rem;
  transition: color .2s;
}
.footer-col a:hover { color: var(--bg); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 2rem;
  border-top: 1px solid rgba(244,239,229,0.1);
  font-family: 'Fragment Mono', monospace;
  font-size: 0.68rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(244,239,229,0.45);
  flex-wrap: wrap;
  gap: 1rem;
}

/* ═════════════════════ CHAT WIDGET (light) ═════════════════════ */
.chat-fab {
  position: fixed;
  bottom: 1.6rem; right: 1.6rem;
  z-index: 100;
  background: var(--ink);
  color: var(--bg);
  padding: 0.85rem 1.15rem 0.85rem 0.95rem;
  border: 1px solid var(--ink);
  border-radius: 999px;
  cursor: pointer;
  display: flex;
  align-items: center;
  gap: 0.55rem;
  box-shadow: 0 16px 40px -8px rgba(14,16,20,0.35);
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 500;
  font-size: 0.92rem;
  transition: transform .25s, box-shadow .3s;
}
.chat-fab:hover {
  transform: translateY(-2px);
  box-shadow: 0 16px 40px -8px rgba(181,138,61,0.35), 0 0 0 4px var(--ochre-soft);
}
.chat-fab .pulse-dot {
  width: 6px; height: 6px; border-radius: 50%;
  background: var(--ochre);
  animation: pulse 2s ease-in-out infinite;
}
.chat-fab .mark { width: 22px; height: 22px; color: var(--bg); }
.chat-fab.hidden { opacity: 0; transform: scale(.85); pointer-events: none; }

.chat-panel {
  position: fixed;
  bottom: 1.6rem; right: 1.6rem;
  z-index: 101;
  width: 380px;
  max-width: calc(100vw - 2rem);
  height: 560px;
  max-height: calc(100vh - 2rem);
  background: var(--bg-card);
  border: 1px solid var(--rule-strong);
  border-radius: 18px;
  box-shadow: 0 30px 80px -20px rgba(14,16,20,0.35);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transform-origin: bottom right;
  transform: scale(.85) translateY(20px);
  opacity: 0;
  pointer-events: none;
  transition: opacity .3s, transform .3s cubic-bezier(.2,.7,.3,1);
}
.chat-panel.open { opacity: 1; transform: none; pointer-events: auto; }
.chat-header {
  padding: 1.1rem 1.2rem;
  border-bottom: 1px solid var(--rule);
  display: flex; align-items: center; gap: 0.7rem;
  background: var(--bg-section);
}
.chat-header .mark { width: 22px; height: 22px; color: var(--ink); }
.chat-header .who { flex: 1; }
.chat-header .who .name {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 700;
  font-size: 0.95rem;
  letter-spacing: -0.01em;
}
.chat-header .who .status {
  display: flex; align-items: center; gap: 0.4rem;
  font-family: 'Fragment Mono', monospace;
  font-size: 0.62rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-fade);
  margin-top: 0.15rem;
}
.chat-header .who .status::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%; background: #2E8C47;
  box-shadow: 0 0 8px rgba(46, 140, 71, 0.4);
}
.chat-close {
  background: transparent; border: none;
  color: var(--ink-mute); cursor: pointer;
  width: 28px; height: 28px;
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
}
.chat-close:hover { background: var(--rule); color: var(--ink); }
.chat-messages {
  flex: 1; overflow-y: auto;
  padding: 1.2rem;
  display: flex; flex-direction: column; gap: 0.85rem;
}
.msg { display: flex; gap: 0.6rem; max-width: 92%; animation: msgIn 0.4s cubic-bezier(.2,.7,.3,1) backwards; }
@keyframes msgIn { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }
.msg-bot { align-self: flex-start; }
.msg-user { align-self: flex-end; flex-direction: row-reverse; }
.msg-mark {
  flex: 0 0 28px; width: 28px; height: 28px;
  background: var(--bg-section); border: 1px solid var(--rule);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
}
.msg-mark svg { width: 16px; height: 16px; color: var(--ink); }
.msg-bubble {
  background: var(--bg-section);
  padding: 0.7rem 0.95rem;
  border-radius: 14px;
  font-size: 0.9rem; line-height: 1.5;
  color: var(--ink);
  border-bottom-left-radius: 4px;
}
.msg-user .msg-bubble {
  background: var(--ink); color: var(--bg);
  border-bottom-right-radius: 4px;
  border-bottom-left-radius: 14px;
}
.typing {
  display: flex; gap: 4px;
  padding: 0.85rem 1rem;
  background: var(--bg-section);
  border-radius: 14px;
  border-bottom-left-radius: 4px;
  width: fit-content;
}
.typing span { width: 6px; height: 6px; border-radius: 50%; background: var(--ink-fade); animation: typingBounce 1.2s ease-in-out infinite; }
.typing span:nth-child(2) { animation-delay: 0.15s; }
.typing span:nth-child(3) { animation-delay: 0.3s; }
@keyframes typingBounce { 0%, 60%, 100% { transform: translateY(0); opacity: 0.5; } 30% { transform: translateY(-3px); opacity: 1; } }
.chat-quick { padding: 0.5rem 1rem 0.7rem; display: flex; flex-wrap: wrap; gap: 0.5rem; }
.chat-quick button {
  background: transparent;
  border: 1px solid var(--rule-strong);
  color: var(--ink);
  padding: 0.45rem 0.85rem;
  border-radius: 999px;
  font: 500 0.82rem 'Switzer', sans-serif;
  cursor: pointer;
  transition: all .2s;
}
.chat-quick button:hover { background: var(--bg-section); border-color: var(--ink); }
.chat-quick button.wa { border-color: var(--ochre); background: var(--ochre-soft); color: var(--ochre-deep); }
.chat-quick button.wa:hover { background: var(--ochre); color: var(--bg); border-color: var(--ochre); }
.chat-input-row {
  border-top: 1px solid var(--rule);
  padding: 0.8rem 1rem;
  display: flex; align-items: center; gap: 0.6rem;
  background: var(--bg-section);
}
.chat-input { flex: 1; background: transparent; border: none; color: var(--ink); font: 400 0.92rem 'Switzer', sans-serif; outline: none; }
.chat-input::placeholder { color: var(--ink-fade); }
.chat-send {
  background: var(--ink); color: var(--bg);
  border: none;
  width: 32px; height: 32px;
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  cursor: pointer;
  transition: background .2s, transform .2s;
}
.chat-send:hover { background: var(--ochre); transform: translateX(2px); }
.chat-send svg { width: 14px; height: 14px; }
@media (max-width: 600px) {
  .chat-fab { bottom: 1rem; right: 1rem; }
  .chat-panel { bottom: 1rem; right: 1rem; left: 1rem; width: auto; max-width: none; height: calc(100vh - 2rem); }
}

/* Reveal */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .9s cubic-bezier(.2,.7,.3,1), transform .9s cubic-bezier(.2,.7,.3,1); }
.reveal.in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 0.001s !important; transition-duration: 0.001s !important; }
}

/* ═════════════════════ CARD SKETCHES ═════════════════════ */
.why-sketch {
  width: 72px;
  height: 56px;
  display: block;
  margin-bottom: 1.1rem;
  opacity: 0.9;
}
.industry-sketch {
  width: 64px;
  height: 64px;
  display: block;
  margin-bottom: 1rem;
  opacity: 0.92;
}

/* ═════════════════════ FREE SITE AUDIT (LEAD-GEN) ═════════════════════ */
.audit-section {
  padding: 5rem 0;
  background:
    radial-gradient(ellipse 80% 60% at 50% 0%, rgba(181, 138, 61, 0.06), transparent 70%),
    var(--bg);
}
.audit-card {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 3.5rem;
  align-items: start;
  background: var(--bg-card);
  border: 1px solid var(--rule);
  border-radius: var(--r);
  padding: 3rem;
  position: relative;
  box-shadow: 0 1px 0 rgba(14, 16, 20, 0.04), 0 30px 60px -40px rgba(14, 16, 20, 0.18);
}
.audit-card::before {
  content: '';
  position: absolute;
  inset: -1px;
  border-radius: var(--r);
  border: 1px dashed rgba(181, 138, 61, 0.35);
  pointer-events: none;
  opacity: 0.6;
}
@media (max-width: 880px) {
  .audit-card { grid-template-columns: 1fr; gap: 2.25rem; padding: 2.25rem; }
}

.audit-left .section-num {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  color: var(--ochre-deep);
  text-transform: uppercase;
  margin-bottom: 1rem;
}
.audit-title {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: clamp(1.6rem, 2.6vw, 2.1rem);
  letter-spacing: -0.03em;
  line-height: 1.1;
  margin-bottom: 1.1rem;
  color: var(--ink);
}
.audit-title em {
  font-style: italic;
  font-weight: 700;
  color: var(--ochre-deep);
}
.audit-lead {
  color: var(--ink-mute);
  font-size: 1rem;
  line-height: 1.65;
  margin-bottom: 1.4rem;
}
.audit-points {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
}
.audit-points li {
  display: flex;
  gap: 0.7rem;
  align-items: flex-start;
  font-size: 0.92rem;
  color: var(--ink-mute);
  line-height: 1.5;
}
.audit-points li strong {
  color: var(--ink);
  font-weight: 600;
}
.audit-points .dot,
.audit-meta .dot {
  flex: 0 0 auto;
  width: 6px;
  height: 6px;
  border-radius: 999px;
  background: var(--ochre-deep);
  margin-top: 0.55rem;
}

.audit-form {
  display: flex;
  flex-direction: column;
  gap: 1.1rem;
}
.audit-label {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
}
.audit-label > span {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  color: var(--ink-mute);
  text-transform: uppercase;
}
.audit-label > span .opt {
  font-style: normal;
  color: var(--ink-faint, #8B8D88);
  text-transform: none;
  letter-spacing: 0;
  font-size: 0.7rem;
}
.audit-label input {
  appearance: none;
  font-family: 'Switzer', sans-serif;
  font-size: 0.98rem;
  padding: 0.85rem 1rem;
  background: var(--bg);
  border: 1px solid var(--rule);
  border-radius: 8px;
  color: var(--ink);
  transition: border-color .2s, box-shadow .2s, background .2s;
}
.audit-label input::placeholder { color: #A8A9A4; }
.audit-label input:focus {
  outline: none;
  border-color: var(--ochre-deep);
  background: var(--bg-card);
  box-shadow: 0 0 0 3px rgba(181, 138, 61, 0.15);
}
.audit-submit {
  align-self: stretch;
  margin-top: 0.4rem;
  font-size: 0.95rem;
  padding: 0.95rem 1.5rem;
}
.audit-submit:disabled {
  opacity: 0.55;
  cursor: not-allowed;
}
.audit-meta {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  font-family: 'Fragment Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  color: var(--ink-mute);
  margin: 0.2rem 0 0;
}
.audit-meta .dot { margin-top: 0; }

.audit-success {
  text-align: center;
  padding: 1.5rem 0.5rem;
}
.audit-success-mark {
  width: 56px;
  height: 56px;
  margin: 0 auto 1rem;
  border-radius: 999px;
  background: var(--ochre-deep);
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.6rem;
  font-weight: 700;
}
.audit-success h3 {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1.45rem;
  letter-spacing: -0.025em;
  margin-bottom: 0.6rem;
  color: var(--ink);
}
.audit-success p {
  color: var(--ink-mute);
  font-size: 0.95rem;
  line-height: 1.6;
}

/* ════ TESTIMONIALS ════ */
.testimonial-marquee {
  margin: 0 0 2.4rem;
  padding: 2.6rem 2.4rem 2rem;
  background: var(--bg);
  border: 1px solid var(--rule);
  border-left: 3px solid var(--ochre);
  position: relative;
}
.testimonial-marquee::before {
  content: '\201C';
  position: absolute;
  top: 0.4rem;
  left: 1.2rem;
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: 5rem;
  line-height: 1;
  color: var(--ochre);
  opacity: 0.5;
}
.testimonial-marquee p {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 500;
  font-size: clamp(1.2rem, 2.2vw, 1.6rem);
  line-height: 1.4;
  letter-spacing: -0.02em;
  color: var(--ink);
  max-width: 60ch;
  margin: 0 0 1.4rem;
  position: relative;
  z-index: 1;
}
.testimonial-marquee footer {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 0.6rem;
  font-family: 'Fragment Mono', monospace;
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-mute);
  border-top: 1px solid var(--rule);
  padding-top: 1rem;
}
.testimonial-marquee footer .who { color: var(--ink); font-weight: 400; }
.testimonial-marquee footer .ctx::before { content: '\00B7\00A0'; color: var(--ink-mute); margin-right: 0.4rem; }

.testimonials-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.4rem;
}
@media (max-width: 900px) { .testimonials-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px) { .testimonials-grid { grid-template-columns: 1fr; } }

.testimonial {
  border: 1px solid var(--rule);
  background: var(--bg);
  padding: 1.6rem 1.5rem 1.4rem;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  position: relative;
  transition: border-color 0.2s, transform 0.2s;
}
.testimonial:hover { border-color: var(--ink); transform: translateY(-2px); }
.testimonial::before {
  content: '\201C';
  position: absolute;
  top: 0.2rem;
  left: 0.8rem;
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: 3.2rem;
  line-height: 1;
  color: var(--ochre);
  opacity: 0.45;
}
.testimonial p {
  font-family: 'Switzer', sans-serif;
  font-weight: 400;
  font-size: 0.96rem;
  line-height: 1.55;
  color: var(--ink);
  margin: 1rem 0 0;
  flex: 1;
  position: relative;
  z-index: 1;
}
.testimonial footer {
  border-top: 1px solid var(--rule);
  padding-top: 0.8rem;
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
}
.testimonial footer .who {
  font-family: 'Switzer', sans-serif;
  font-size: 0.88rem;
  font-weight: 600;
  color: var(--ink);
}
.testimonial footer .ctx {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-mute);
}

/* ═════════════════════ AUDIT RIBBON ═════════════════════ */
.audit-ribbon {
  position: relative;
  z-index: 51;
  background: linear-gradient(90deg, var(--ink) 0%, #1a1d24 100%);
  color: #FAFAF5;
  border-bottom: 1px solid rgba(255,255,255,0.05);
}
.audit-ribbon-inner {
  display: flex;
  align-items: center;
  gap: 1rem;
  padding: 0.55rem 2rem;
  font-size: 0.86rem;
}
@media (max-width: 720px) { .audit-ribbon-inner { padding: 0.55rem 1rem; gap: 0.65rem; } }
.audit-ribbon-badge {
  flex: 0 0 auto;
  font-family: 'Fragment Mono', monospace;
  font-size: 0.66rem;
  letter-spacing: 0.18em;
  background: var(--ochre);
  color: #0E1014;
  padding: 0.2rem 0.55rem;
  border-radius: 4px;
  font-weight: 600;
}
.audit-ribbon-msg {
  flex: 1 1 auto;
  color: rgba(250,250,245,0.85);
  font-size: 0.86rem;
  line-height: 1.4;
  min-width: 0;
}
.audit-ribbon-msg strong { color: #FAFAF5; font-weight: 600; }
@media (max-width: 720px) {
  .audit-ribbon-msg { font-size: 0.78rem; }
  .audit-ribbon-msg strong { display: block; }
}
.audit-ribbon-cta {
  flex: 0 0 auto;
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 600;
  font-size: 0.86rem;
  color: #FAFAF5;
  text-decoration: none;
  border-bottom: 1px solid rgba(250,250,245,0.4);
  padding-bottom: 1px;
  transition: border-color .2s;
  white-space: nowrap;
}
.audit-ribbon-cta:hover { border-bottom-color: var(--ochre); color: var(--ochre); }
.audit-ribbon-close {
  flex: 0 0 auto;
  background: transparent;
  border: none;
  color: rgba(250,250,245,0.6);
  cursor: pointer;
  padding: 0.3rem;
  display: flex;
  align-items: center;
  border-radius: 4px;
  transition: color .2s, background .2s;
}
.audit-ribbon-close:hover { color: #FAFAF5; background: rgba(255,255,255,0.06); }

/* ═════════════════════ AUDIT POPUP MODAL ═════════════════════ */
[hidden] { display: none !important; }
.audit-modal {
  position: fixed;
  inset: 0;
  z-index: 200;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 1.5rem;
  opacity: 0;
  pointer-events: none;
  transition: opacity .25s;
}
.audit-modal.open { pointer-events: auto; }
.audit-modal.open { opacity: 1; }
.audit-modal-backdrop {
  position: absolute;
  inset: 0;
  background: rgba(14,16,20,0.55);
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
}
.audit-modal-card {
  position: relative;
  background: var(--bg-card);
  border-radius: var(--r);
  width: 100%;
  max-width: 480px;
  max-height: calc(100vh - 3rem);
  overflow-y: auto;
  padding: 2.5rem 2rem 2rem;
  box-shadow: 0 40px 100px -20px rgba(14,16,20,0.4);
  transform: translateY(12px);
  transition: transform .25s cubic-bezier(.2,.7,.3,1);
}
.audit-modal.open .audit-modal-card { transform: translateY(0); }
@media (max-width: 540px) { .audit-modal-card { padding: 2.2rem 1.4rem 1.6rem; } }

.audit-modal-close {
  position: absolute;
  top: 0.85rem;
  right: 0.85rem;
  background: transparent;
  border: none;
  color: var(--ink-mute);
  cursor: pointer;
  padding: 0.45rem;
  border-radius: 999px;
  display: flex;
  align-items: center;
  justify-content: center;
  transition: background .15s, color .15s;
}
.audit-modal-close:hover { background: var(--bg-section); color: var(--ink); }

.audit-modal-header { margin-bottom: 1.4rem; }
.audit-modal-header .badge {
  display: inline-block;
  font-family: 'Fragment Mono', monospace;
  font-size: 0.66rem;
  letter-spacing: 0.18em;
  background: var(--ochre-soft);
  color: var(--ochre-deep);
  padding: 0.25rem 0.6rem;
  border-radius: 4px;
  margin-bottom: 0.85rem;
}
.audit-modal-header h2 {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: 1.55rem;
  letter-spacing: -0.025em;
  line-height: 1.15;
  margin-bottom: 0.6rem;
  color: var(--ink);
}
.audit-modal-header h2 em {
  font-style: italic;
  font-weight: 700;
  color: var(--ochre-deep);
}
.audit-modal-header p {
  color: var(--ink-mute);
  font-size: 0.92rem;
  line-height: 1.55;
}

.audit-modal-form .audit-submit { margin-top: 0.2rem; }
.audit-modal-success { padding: 0.5rem 0; }
.audit-modal-success h3 { font-size: 1.2rem; }

/* Honeypot — hidden from humans, visible to bots */
.hp-field {
  position: absolute !important;
  left: -9999px !important;
  width: 1px;
  height: 1px;
  opacity: 0;
  pointer-events: none;
}

/* ═════════════════════ WHY GRID — 4 CARDS ═════════════════════ */
.why-grid-4 {
  grid-template-columns: repeat(4, 1fr);
}
@media (max-width: 1080px) {
  .why-grid-4 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .why-grid-4 { grid-template-columns: 1fr; }
}

/* ═════════════════════ FINAL CTA STRIP ═════════════════════ */
.cta-strip {
  background:
    radial-gradient(ellipse 60% 80% at 80% 50%, var(--ochre-glow), transparent 70%),
    var(--bg-section);
}
.cta-strip-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2.5rem;
  padding: 2rem 0;
}
@media (max-width: 880px) {
  .cta-strip-inner { flex-direction: column; align-items: flex-start; gap: 1.5rem; }
}
.cta-strip-text { max-width: 56ch; }
.cta-strip-text .section-num {
  font-family: 'Fragment Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  color: var(--ochre-deep);
  text-transform: uppercase;
  margin-bottom: 0.85rem;
}
.cta-strip-title {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: clamp(1.6rem, 2.6vw, 2.1rem);
  letter-spacing: -0.025em;
  line-height: 1.1;
  margin-bottom: 0.5rem;
}
.cta-strip-sub {
  color: var(--ink-mute);
  font-size: 1rem;
  line-height: 1.5;
}
.cta-strip-actions {
  display: flex;
  gap: 0.75rem;
  flex-wrap: wrap;
  flex: 0 0 auto;
}


/* ════════════════════════════════════════════════════════
   HOW IT WORKS — rising curved-line process flow (#how)
   ════════════════════════════════════════════════════════ */
.how2-head { max-width: 560px; }
.how2-title {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 600;
  font-size: clamp(2rem, 3.6vw, 3rem);
  line-height: 1.08;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin: 1rem 0 1.6rem;
}
.how2-title em { font-style: italic; font-weight: 500; color: var(--ochre-deep); }
.how2-cta { margin-top: .2rem; }

.how2-stage {
  position: relative;
  height: clamp(520px, 50vw, 620px);
  margin-top: 1.5rem;
}
.how2-svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  overflow: visible;
  z-index: 0;
}
.how2-path {
  fill: none;
  stroke: var(--ochre);
  stroke-width: 3;
  stroke-linecap: round;
  stroke-linejoin: round;
  filter: drop-shadow(0 6px 10px rgba(181, 138, 61, 0.18));
  /* pathLength="1" normalises the dash units → no JS needed to know real length */
  stroke-dasharray: 1;
  stroke-dashoffset: 1;
  transition: stroke-dashoffset 2.1s cubic-bezier(.45, 0, .15, 1);
}
.how2-stage.in .how2-path { stroke-dashoffset: 0; }

.how2-step {
  position: absolute;
  left: var(--x);
  top: var(--y);
  width: 0;
  height: 0;
  opacity: 0;
  transform: translateY(12px);
  transition: opacity .7s ease, transform .7s ease;
}
.how2-stage.in .how2-step { opacity: 1; transform: none; }
/* nodes light up roughly in step with the line drawing past them */
.how2-stage.in .how2-step:nth-of-type(2) { transition-delay: .25s; }
.how2-stage.in .how2-step:nth-of-type(3) { transition-delay: .85s; }
.how2-stage.in .how2-step:nth-of-type(4) { transition-delay: 1.4s; }
.how2-stage.in .how2-step:nth-of-type(5) { transition-delay: 1.9s; }

/* small dot sitting ON the flowing line at each node */
.how2-dot {
  position: absolute;
  left: 0;
  top: 0;
  transform: translate(-50%, -50%);
  width: 14px;
  height: 14px;
  border-radius: 50%;
  background: var(--ochre);
  box-shadow: 0 0 0 4px var(--bg), 0 0 0 5px rgba(181, 138, 61, 0.30);
  z-index: 4;
}
/* big faded number, to the RIGHT of each step's text */
.how2-ghost {
  position: absolute;
  left: 122px;
  top: 14px;
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 800;
  font-size: clamp(6rem, 8.5vw, 10rem);
  line-height: 1;
  color: var(--ink);
  opacity: .06;
  z-index: 1;
  pointer-events: none;
  user-select: none;
}
/* the step's content hangs BELOW the line: icon tile → title → paragraph */
.how2-content {
  position: absolute;
  left: -8px;
  top: 40px;
  width: 212px;
  text-align: left;
  z-index: 2;
}
.how2-icon {
  display: grid;
  place-items: center;
  width: 50px;
  height: 50px;
  background: var(--bg-card);
  border: 1px solid var(--rule-strong);
  border-radius: var(--r-sm);
  color: var(--ochre);
  box-shadow: 0 8px 22px rgba(14, 16, 20, 0.08);
  margin-bottom: 1.25rem;
}
.how2-icon svg {
  width: 24px;
  height: 24px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.7;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.how2-step-title {
  font-family: 'Cabinet Grotesk', sans-serif;
  font-weight: 600;
  font-size: 1.2rem;
  margin: 0 0 .7rem;
  color: var(--ink);
}
.how2-step-desc {
  font-size: .9rem;
  line-height: 1.6;
  color: var(--ink-mute);
  margin: 0;
}
@media (prefers-reduced-motion: reduce) {
  .how2-path { transition: none; stroke-dashoffset: 0; }
  .how2-step { transition: none; }
}

/* ── mobile / tablet: vertical timeline ── */
@media (max-width: 860px) {
  .how2-stage {
    height: auto;
    margin-top: 2.5rem;
    padding-left: 8px;
  }
  .how2-svg { display: none; }
  .how2-stage::before {
    content: "";
    position: absolute;
    left: 35px;
    top: 18px;
    bottom: 18px;
    width: 2px;
    background: linear-gradient(180deg, transparent, var(--ochre) 7%, var(--ochre) 93%, transparent);
    opacity: .5;
  }
  .how2-step {
    position: relative;
    left: auto;
    top: auto;
    width: auto;
    height: auto;
    padding: 1.1rem 0 1.1rem 64px;
    transition-delay: 0s !important;
  }
  .how2-dot {
    left: 35px;
    top: 36px;
    transform: translate(-50%, -50%);
  }
  .how2-content {
    position: static;
    left: auto;
    top: auto;
    width: auto;
  }
  .how2-icon { margin-bottom: .9rem; }
  .how2-ghost {
    left: auto;
    right: 4px;
    top: 8px;
    font-size: 3.4rem;
  }
}

/* ════ COOKIE CONSENT BANNER ════ */
#cookieConsent {
  position: fixed;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: 998;
  background: var(--ink);
  color: var(--bg);
  padding: 1rem clamp(1rem, 4vw, 2rem);
  box-shadow: 0 -8px 24px rgba(14,16,20,0.18);
}
.cookie-consent-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1rem 1.5rem;
}
#cookieConsent p {
  margin: 0;
  font-size: 0.88rem;
  line-height: 1.5;
  color: rgba(255,255,255,0.85);
  max-width: 62ch;
}
#cookieConsent a { color: var(--ochre); text-decoration: underline; }
.cookie-consent-actions {
  display: flex;
  gap: 0.6rem;
  flex-shrink: 0;
}
#cookieConsent .btn-outline {
  border-color: rgba(255,255,255,0.35);
  color: var(--bg);
}
#cookieConsent .btn-outline:hover {
  background: rgba(255,255,255,0.08);
  border-color: rgba(255,255,255,0.6);
}
@media (max-width: 560px) {
  .cookie-consent-inner { flex-direction: column; align-items: stretch; }
  .cookie-consent-actions { justify-content: flex-end; }
}