5 min read
Putting AI in your product without the theatre.
Three shapes of AI that actually earn their place in a product, the boring parts that decide whether it works, and a one-sentence test for telling the useful part from the hype.
Short pieces on the operations layer.
Notes on building and running software, productised operations, and AI automation for growing companies. Published when there's something worth saying, never on a content calendar.
What's here so far
Two notes · June 2026
6 min read
Hire, Rent, or Wait: When You Need an Outsourced Product Team
Most founders hire a developer too early or stay on cheap freelancers too long. When you need someone in-house, when an outsourced team is the better call, and when to wait.
Topics on the bench
A taste of what's coming: short, plain pieces, each one worth the few minutes it takes.
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Practice notes
Why we don't bill hourly.
The economics of productised delivery versus time-and-materials billing, and why hourly punishes good operators while productisation rewards them.
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Tech stack
The startup tech stack in 2026.
What growing companies actually use day to day, from Cursor and Notion AI to custom agents and low-code automation, and what's worth paying for versus building in-house.
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Dashboards
The five metrics every founder dashboard needs.
The handful of numbers a growing company should actually watch, and how to surface them in a dashboard the whole team can read in 30 seconds.
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Hiring
How we hire (and how we'd hire you).
Praxline's no-leetcode, no-case-study, paid-pilot hiring loop, and why it works better than a coding test for senior engineers.
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Field reports
What we shipped this month.
A monthly recap of engagements, anonymised, and what we learned from them, told as plain operational notes with no sales pitch.
Rather talk it through?
Twenty-five minutes on a call with Sneha about whatever is slowing the business down. No pitch on the first call.