The full operations layer, on one monthly retainer

Productised, fixed-price engagements: six service lines, each in three tiers, Starter, Growth and Pro. Every scope is fixed and written down, and every invoice is predictable. The code and the process ship to you. Your exact price is quoted after a short call.

Book a 25-minute call Compare every price

No hourly billing. Either side can end a retainer with 30 days' written notice.

Not sure which you need? Start with Operations Care

It is the most common starting point: Web Care, AI Build, Web Optimisation, Integrations and Analytics under a single monthly retainer. It costs less than the sum of the parts, and you get one point of contact and one invoice.

Custom Build is project work, so it is never part of the retainer. It is always scoped and quoted separately, and can be added to any bundle whenever you need it.

Growth bundle

£1,595/mo

Web Growth + AI Growth + Optimisation Growth + Integrations Growth + Analytics Growth

Pro bundle

£2,895/mo

All five retainer service lines at Pro tier + priority response

Custom Build add-on

from £4,500

Per project, scoped separately

Talk to us about the bundle

Five lines share one retainer. Custom Build and the compliance pilot sit beside it and are priced on their own.

All the prices, in one table

Retainers are flat monthly amounts. Setup fees sit under the monthly price. Custom Build is quoted per project, then maintained on a retainer.

Praxline prices in GBP by service line and tier
Service line	Starter	Growth	Pro
Monthly retainersStarter, Growth and Pro
Web CareMaintain	£195/moBackups, updates, uptime, plus a monthly allowance for small edits. For brochure sites.	£495/moStarter + monthly CRO tweaks, a generous edit allowance, staging environment.	£995/moGrowth + priority response, monthly content, quarterly roadmap review.
AI BuildAutomate	£295/mo+ £1,395 setupOne workflow, monitored monthly. Setup in 2 weeks.	£695/mo+ £2,995 setupThree workflows + monthly tuning. Reliability SLA.	£1,395/mo+ £5,295 setupFive workflows + ops dashboard + on-call optimisation.
Web OptimisationFour-week sprints	£1,095/sprintSingle four-week sprint. Baseline + 5 ranked fixes shipped.	£625/moQuarterly sprint cycleOne sprint per quarter. Continuous CRO + SEO cadence.	£1,295/moMonthly sprint cycleSprint per month. Multi-page, technical SEO included.
IntegrationsConnect	£345/mo+ from £695 setupUp to 3 active integrations. Quarterly review.	£695/mo+ from £1,795 setupUp to 8 active integrations. Monthly review + monitoring.	£1,395/mo+ scoped setupUnlimited integrations. Custom API work. Priority response.
Analytics & ReportingMeasure	£275/mo+ £595 setupSetup + single dashboard. Quarterly review.	£545/mo+ £1,095 setupMultiple dashboards + monthly insight note.	£1,045/mo+ £1,795 setupMulti-channel attribution + quarterly partner review.
Operations Care bundleThe five retainer lines on one invoice
Operations CareBundle	No Starter bundle	£1,595/moWeb Growth + AI Growth + Optimisation Growth + Integrations Growth + Analytics Growth	£2,895/moAll five retainer service lines at Pro tier + priority response
Project workQuoted per project, then a maintenance retainer
Custom BuildSmall, Medium, Large	from £4,500+ Web Care retainer2–4 week build. Single tool, one workflow. Maintenance retainer afterwards.	£8,500–£14,000+ £395–£695/mo maintenance5–8 week build. Multi-feature portal or dashboard. Monthly maintenance + iterations.	£14,000++ £695–£1,395/mo maintenance8–12 week build. Multi-system integration, AI features, custom auth.
PilotSingle tier
Compliance-grade AIPilot	£495/mo+ £1,800 setupSetup in 3–4 weeks: policy, vendor register, RAG architecture, audit logging. Then quarterly review against new guidance. Year-1 pilot, testing with 3 firms before productising.

All prices in GBP. Every price is confirmed in writing after a short scoping call, and anything out of scope becomes a written change order.

Web Care

Updates, security, performance, content cadence.

£195/moStarter. Growth £495/mo, Pro £995/mo.
What each tier adds

Talk to us about Web Care

For businesses whose website is how new clients judge them. Backups, plugin updates, performance audits, a monthly content cadence, and the small conversion fixes most teams don't have time for in-house.

A clothing shop owner on the phone while typing on a laptop at her shop counter, with jeans, boots and coats on the rails behind her. — Photo: Vitaly Gariev on Unsplash

Best for

WordPress, Webflow or Squarespace sites that have started to feel slightly neglected: a stale blog, broken images, slow page loads, missing SSL, outdated plugin versions.

What's included

Daily backups + offsite storage
Plugin and core updates (tested in staging)
Uptime monitoring (1-min interval)
Security hardening + malware scans
Monthly performance audits
SSL/HTTPS management
One small CRO fix per month
Monthly clarity report

Custom Build

Bespoke internal tools, client portals, custom CRMs.

from £4,500Project work, scoped and quoted separately, then a maintenance retainer.
Maintenance costs by size

Talk to us about Custom Build

For businesses whose operations have outgrown spreadsheets, and whose vendor CRM is no longer earning its monthly fee. Internal tools, client portals, intake automation, document workflows, AI-integrated features, and custom CRMs built around how you actually work. Typically Next.js, React, Node and Python, scoped per project, then a maintenance retainer.

Best for

Teams with international clients, multi-jurisdiction work, multi-stage workflows, or repetitive intake volume that has eaten too many senior hours. Client portals and custom CRMs are the most common starting points.

How long a build takes

Small2–4 weeksfrom £4,500

Medium5–8 weeks£8,500–£14,000

Large8–12 weeks£14,000+

Custom CRMs

When the off-the-shelf CRM doesn't fit your process, we build one that does. Examples: a candidate-pipeline CRM (sourcing, parsing, reporting), a bookings and operations CRM for a marketplace, a deal and pipeline CRM wired into your billing and email, or an intake and routing CRM that triages enquiries automatically. The source code is yours.

Top-down view of a laptop, a coffee mug and printed website planning worksheets with a pen, on a wooden desk. — Photo: 2H Media on Unsplash

What we build

Client portals + secure document exchange
Custom CRMs (intake, candidate, lettings, matter)
Intake automation + jurisdiction routing
Internal admin dashboards
Project + matter management tools
AI-integrated features (LLM workflows)
Integration plumbing (Clio, Karbon, Xero, etc.)
Document workflow + e-signature
Source code shipped to your repo

AI Build

AI Features. Agentic Workflows. AI-Accelerated Delivery.

£295/moStarter, + £1,395 setup. Growth £695/mo, Pro £1,395/mo.
Setup fees and tiers

Talk to us about AI Build

Three modes. AI features inside the custom apps we build. Agentic workflows written in real code for high-volume operations. And an internal AI-accelerated delivery practice that lets us ship custom builds faster, so you see it in earlier dates and a lower price.

AI Features

Inside custom apps: intake parsers, classifiers, draft generators, RAG over your own documents.

Agentic Workflows

Custom-coded agents (Claude/GPT) wired into your stack: triage, document review, CRM enrichment, email drafting.

AI-Accelerated Delivery

Our internal practice. Same custom builds, faster ship dates, lower price, passed back to you.

Best for

Businesses with operational pain that maps to a specific LLM workflow, such as intake parsing, document review, CRM enrichment or internal triage. Or teams who want AI features built into their custom app from the start.

Also included

Tool integrations where appropriate (Zapier, n8n) when the volume doesn't justify custom code
Source code shipped to your repo. No vendor lock-in.

Web Optimisation

CRO, SEO and Core Web Vitals, packaged as four-week sprints.

£625/moGrowth, one sprint a quarter. Or a single sprint for £1,095.

Talk to us about Optimisation

Conversion-rate fixes, on-page SEO, structured data, page-speed work and ranked improvements. Each sprint starts with a baseline, ends with a measured lift, and ships the changes inside the same retainer. Every sprint has an end date and a report, so nothing turns into vague "monthly SEO" that runs forever.

Three sprint sizes across a year

Starter£1,095 per sprint

Growth£625/mo, quarterly

Pro£1,295/mo, monthly

One four-week sprintMonth 1 to month 12

Best for

Sites that are live and look fine but deliver fewer enquiries than they should. Or sites sitting on page two for the keywords you actually care about.

What's included

Baseline audit (CRO, SEO, Core Web Vitals)
Ranked improvement list with effort × impact
On-page SEO and meta hygiene
Schema.org structured data
Conversion-path fixes (forms, CTAs, friction)
Page-speed and image optimisation
End-of-sprint lift report
Sprint cadence: four weeks per cycle

Integrations

Wire up the tools you already pay for.

£345/moStarter, up to 3 integrations, + from £695 setup. Growth £695/mo for up to 8. Pro £1,395/mo, unlimited. Setup fees and tiers

Your CRM, intake, billing and document management, talking to each other. Custom-coded for high-volume flows, low-code (Zapier, Make, n8n) for the long tail. Nobody re-keys client details into three systems or pastes them in from a spreadsheet.

Each pair stays in sync. A gold dot is a monitored link that alerts us if it fails.

Best for

Businesses whose stack has built up in layers (old CRM, new intake form, separate billing, an accountant-side accounting tool) and where someone is losing two hours a week to data entry that should never happen.

What's included

Stack audit (what's connected, what isn't)
Integration map and ranked priority list
Custom integrations (API-to-API, webhooks)
Low-code workflows (Zapier, Make, n8n)
CRM and intake form sync
Billing and accounting sync
Document storage hooks (Google Drive, SharePoint)
Monitoring + failure alerts

Talk to us about Integrations

Analytics & Reporting

GA4, Looker Studio, and a monthly insight pack.

£275/moStarter, + £595 setup. Growth £545/mo, + £1,095 setup. Pro £1,045/mo, + £1,795 setup. What each tier adds

Analytics set up properly the first time, conversion tracking that actually fires, dashboards you can read in 30 seconds, and a one-page monthly note on what changed and why. You get the numbers without logging into five tools to find them.

Best for

Businesses that installed GA4 once, never looked at it, and have no idea whether the new website is working, or whether last month's marketing spend produced anything.

What's included

GA4 setup with proper events
Conversion tracking (forms, calls, downloads)
Looker Studio dashboards
Marketing-channel attribution
Monthly one-page insight note
Quarterly trend review
GDPR-compliant configuration
Cross-domain tracking if needed

Talk to us about Analytics

Compliance-grade AI Pilot

AI use-policy. Vendor risk. GDPR-safe RAG. Audit trails.

£495/mo+ £1,800 setup. Single tier.

Talk to us about Compliance-grade AI

A pilot for regulated and high-compliance companies in fintech, health, legal and finance, where teams are increasingly asked "what's your AI policy?" by customers, auditors and regulators. The packaged offer: a written policy, a vendor-risk register, GDPR-safe retrieval architecture, and audit logging on every AI workflow already running in the business.

Setup in 3–4 weeksPolicy, vendor register, RAG architecture, audit logging.
Then quarterly reviewChecked against new guidance. Year-1 pilot, testing with 3 firms before productising.

Best for

Firms under SRA, ICAEW, FCA or RICS oversight who are using (or about to use) AI tools and need a defensible answer when someone asks how AI is governed.

What's included

Written AI use-policy (firm-specific)
Vendor-risk register (every AI tool in use)
GDPR-safe RAG architecture
Audit logging on every AI workflow
Data-residency review (region of your choice)
Retention & deletion controls
Quarterly review against new guidance
Partner-ready summary doc

What people ask first

Anything not covered here, ask on the call. The full detail on notice periods is in our terms.

Why doesn't Praxline bill hourly?

Because hourly billing rewards slowness and makes your invoice unpredictable. Every Praxline engagement is fixed-scope and priced in writing before work starts. Retainers are flat monthly amounts, builds are quoted per project. If something is out of scope, it becomes a written change order before any work on it starts.

How is this different from hiring a web agency or a freelancer?

An agency sells campaigns; a freelancer sells hours. Praxline sells an operations layer: six disciplines (maintenance, custom builds, AI workflows, optimisation, integrations, analytics) productised under one retainer, with one point of contact and one invoice. The scope is written down, so you always know what you're getting this month.

What does a typical engagement cost?

Retainers start at £195/month (Web Care Starter) and run to £2,895/month for all five retainer service lines at Pro tier. Project work (Custom Build) starts from £4,500 for a 2–4 week build; most portals and custom CRMs land between £8,500 and £14,000. Every price is quoted after a short scoping call.

Who owns the code, the accounts, and the data?

You do, all of it. Source code ships to your repository, hosting and analytics accounts sit in your name, and on termination we hand over completed work, code and credentials. There is no vendor lock-in by design.

Where is the team based, and what hours do you work?

Praxline is a remote-first team serving clients worldwide, with a senior engineer-founder leading every engagement. We flex our hours to overlap with your timezone, and the practice has been operating since 2011.

Can we cancel? Is there a lock-in?

Either side can end a monthly retainer with 30 days' written notice, with fees pro-rated to the termination date. Project work follows the cancellation terms in its engagement brief.

Which tools do you integrate with?

The tools you already use: your CRM, billing and accounting (Stripe, Xero, QuickBooks), e-signature, document storage (Google Drive, SharePoint, Notion), and any internal system with an API. Custom API integrations for high-volume flows; low-code (Zapier, Make, n8n) where the volume doesn't justify custom code.

What is the Compliance-grade AI pilot?

A packaged offer for regulated and high-compliance companies (fintech, health, legal, finance) who are being asked what their AI policy is by clients and auditors. It delivers a written AI use-policy, a vendor-risk register, GDPR-safe retrieval architecture and audit logging in 3–4 weeks, then quarterly reviews against new guidance. £495/month plus £1,800 setup.

Ready to talk through what would actually help?

Tell us what is slowing the business down. On a 25-minute call we'll say which line fits, then send the scope and price in writing.

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