An independent firm. Built deliberately.
Praxline is the outsourced product and engineering team for startups and growing companies worldwide. We don't just build your tech, we run it with you. Senior engineering, an AI-accelerated delivery practice that ships custom builds faster than the agency-and-junior-team alternative, and one team you actually talk to. Six productised service lines plus a Compliance-grade AI pilot, source code owned by the client. We grow carefully and only when an engagement demands it.
Why Praxline exists.
A short note from the founder.
I started Praxline because most founders run into the same wall — pay too much for an agency that doesn't get them, or too little for a cheap vendor that ships work that doesn't fit.
Praxline is the third option: independent, considered, productised. A senior engineer plus operator under one retainer. No hourly billing, no surprise invoices, no dashboards you don't read.
I've spent the last decade-plus building software and running digital operations for founder-led firms — the kind where the partner still answers the phone. I write the code, sit on the calls, and run the engagements end-to-end.
My delivery practice is AI-accelerated by default. Builds that used to take an agency two months ship in four to six weeks at Praxline because the same senior engineer is wired into the same toolchain — Claude in the loop on architecture, code, review, and testing. The savings come back to you as time and price, not as headlines.
Praxline is a remote-first practice working with startups and growing companies worldwide — a senior engineer-founder on every engagement, hours that overlap your timezone, and invoicing in GBP, USD or EUR via Wise.
If you're a founder or operator at a growing company, I'd be glad to have a chat.
— SnehaThree principles. Each non-negotiable.
If we ever break one, fire us.
Productised.
No hourly billing. Every engagement scoped, priced, and paced from day one. Out-of-scope = a written change order, never a surprise.
Quiet.
No noise. No dashboards you don't read. One monthly clarity report. Communication when there's something worth saying — not before.
Owned.
Code, content, and processes ship to you. Nothing locked behind our login. If we ever part ways, you walk away with everything.
A short timeline.
From freelance practice to productised firm.
Independent practice
Operating independently across web development, internal tools, and digital operations for small founder-led firms. Hourly engagements, bespoke scopes, repeat clients.
Praxline launches
The same operator, same craft — repackaged as productised monthly retainers under six service lines. No hourly. Same person doing the work.
First hires
Adding senior operators across web, AI, optimisation, integrations, and analytics as engagement volume justifies. See open roles →
Built deliberately
Praxline grows only when retainer revenue supports another senior hire. No funded scaling. No race for headcount.