Legal · Terms

Terms of Service.

Last updated: 29 April 2026. The terms governing your use of this website and any engagement with Praxline. Plain English. No surprises in the fine print.

Contents

  1. Acceptance
  2. Our service
  3. Engagement & scope
  4. Payment
  5. Intellectual property
  6. Confidentiality
  7. Warranties & limits
  8. Liability
  9. Termination
  10. Governing law
  11. Changes
  12. Contact
Plain English summary These are standard, fair terms — fixed scope, fixed price, monthly retainers. Out-of-scope work is a written change order. You own everything we build for you. Either side can cancel a retainer with 30 days' notice. We're not liable for anything beyond the fees you've paid us.

01Acceptance

By using this website, sending us an enquiry, or engaging Praxline for services, you agree to these terms. If you don't agree, please don't use the site or contract with us.

02Our service

Praxline provides productised digital operations services across six lines: Web Care (maintenance), Custom Build (bespoke development including custom CRMs), AI Build (AI features, agentic workflows, AI-accelerated delivery), Web Optimisation (CRO/SEO sprints), Integrations (system-to-system data flows), and Analytics & Reporting (GA4, dashboards, monthly insight pack). A separate Year-1 pilot service — Compliance-grade AI — is also offered for regulated firms. Detailed scopes are described on our Services page and confirmed in writing for each engagement.

We are not a certified legal, accounting, or financial-advisory firm. Where our work touches regulated areas (analytics consent, billing integrations, document workflows), we follow your brief — we do not provide regulatory or compliance advice.

03Engagement & scope

Every engagement is documented in a written brief or order form before work begins. The brief specifies:

Out-of-scope work is handled via a written change order with its own scope and fee — never quietly billed against the retainer.

04Payment

Retainers

Monthly retainers are billed in advance, on or near the same date each month. First invoice is due before the first work commences.

Project / setup fees

Fixed-fee project work (e.g. Custom Build) is typically billed in milestones — 50% on engagement signature, balance on delivery — or per the schedule agreed in your engagement brief.

Currency & tax

Fees are quoted in GBP by default; we can invoice in USD, EUR, or INR by arrangement. Applicable taxes (UK VAT, Indian GST, etc.) will be added where required by law.

Late payment

Invoices are due 14 days from issue. Persistent late payment may result in a pause on services after a written warning.

05Intellectual property

What you own: all custom code, content, designs, and processes we produce specifically for you, on full payment of the relevant fees. We transfer ownership without holding hostage. Source code ships to your repository.

What we own: our pre-existing tools, frameworks, internal libraries, and templates. We grant you a perpetual royalty-free licence to use the parts of these that are embedded in your deliverables.

What stays third-party: any open-source libraries or third-party paid software — those are governed by their own licences, which we'll list in your engagement.

You grant us a limited licence to use anonymised, non-confidential elements of completed work for portfolio and marketing — we'll always check with you before naming you publicly.

06Confidentiality

We treat anything you share with us as confidential by default — client lists, financial data, strategy, internal documents, system access. We don't share it externally without your written consent, except where:

This obligation survives the end of any engagement.

07Warranties & limits

We warrant that:

Beyond this, services are provided "as is." We do not guarantee specific business outcomes (e.g. that your website will rank N-th on Google, or that an automation will produce X% efficiency gain).

08Liability

To the fullest extent permitted by law, our total liability for any claim arising from an engagement is limited to the total fees you've paid us under that engagement in the 12 months preceding the claim.

We're not liable for:

This limitation doesn't apply where law prohibits limitation — e.g. for personal injury caused by negligence, or fraud.

09Termination

Either side can terminate a monthly retainer with 30 days' written notice. Fees are pro-rated to the termination date.

Project work (e.g. Custom Build) follows the cancellation terms in the specific engagement brief — typically a kill fee covering work-in-progress.

We can terminate immediately if you breach these terms materially (non-payment after warning, abusive conduct, requesting illegal work, etc.).

On termination, we hand over any completed work, source code, and credentials. You stop using anything we own (frameworks, internal tooling) that wasn't licensed to you.

10Governing law

These terms are governed by the laws of England & Wales for clients based in the UK or EU, and by the laws of India for all other clients — unless your engagement brief specifies otherwise.

Any dispute we can't resolve through good-faith conversation will be settled in the courts of the relevant jurisdiction above.

11Changes

If we change these terms, we'll update the "last updated" date and — for material changes affecting active clients — notify you by email. Your continued use of our services after notification constitutes acceptance.

12Contact

For any question about these terms: