Services

The full ops layer. One monthly retainer.

Six disciplines, three tiers each — Starter, Growth, Pro — every scope fixed, every brief written down, every invoice predictable. Code and process ship to you. Pricing is scope-defined and quoted after a short call.

01 / Web Care
Maintain.

Updates, security, performance, content cadence.

For firms whose website is a credibility surface, not a side project. Backups, plugin updates, performance audits, monthly content cadence, and the small CRO fixes most firms don't have time for in-house.

Best for Firms with WordPress, Webflow, or Squarespace sites that have started to feel slightly neglected — stale blog, broken images, slow page loads, missing SSL, outdated plugin versions.

What's included

  • Daily backups + offsite storage
  • Plugin and core updates (tested in staging)
  • Uptime monitoring (1-min interval)
  • Security hardening + malware scans
  • Monthly performance audits
  • SSL/HTTPS management
  • One small CRO fix per month
  • Monthly clarity report

Three tiers — pick the scope

Starter
£195/mo

Backups, updates, uptime, plus a monthly allowance for small edits. For brochure sites.

Get started
Pro
£995/mo

Growth + priority response, monthly content, quarterly roadmap review.

Get started
Talk to us about Web Care
02 / Custom Build
Build.

Bespoke internal tools, client portals, custom CRMs.

For firms whose ops have outgrown spreadsheets — and whose vendor CRM is no longer earning its monthly fee. Internal tools, client portals, intake automation, document workflows, AI-integrated features, and custom CRMs built around how your firm actually works. Typically Next.js, React, Node, Python — scoped per project, then a maintenance retainer.

Best for Firms with international clients, multi-jurisdiction work, multi-stage workflows, or repetitive intake volume that's eaten too many partner hours. Client portals and custom CRMs are the most common starting points.
Custom CRMs

When the off-the-shelf CRM doesn't fit your process, we build one that does. Examples: a candidate-pipeline CRM (sourcing, parsing, reporting), a bookings & operations CRM for a marketplace, a deal/pipeline CRM wired into your billing and email, or an intake & routing CRM that triages enquiries automatically. Source code yours.

What we build

  • Client portals + secure document exchange
  • Custom CRMs (intake, candidate, lettings, matter)
  • Intake automation + jurisdiction routing
  • Internal admin dashboards
  • Project + matter management tools
  • AI-integrated features (LLM workflows)
  • Integration plumbing (Clio, Karbon, Xero, etc.)
  • Document workflow + e-signature
  • Source code shipped to your repo

Engagement shape

Small
from £4,500
+ Web Care retainer

2–4 week build. Single tool, one workflow. Maintenance retainer afterwards.

Request scope
Large
£14,000+
+ £695–£1,395/mo maintenance

8–12 week build. Multi-system integration, AI features, custom auth.

Request scope
Talk to us about Custom Build
03 / AI Build
Automate.

AI Features. Agentic Workflows. AI-Accelerated Delivery.

Three modes. AI features inside the custom apps we build. Agentic workflows custom-coded for high-volume operations — not assembled from no-code blocks. And an internal AI-accelerated delivery practice that lets us ship custom builds faster — sold to you as time and price, not headlines.

Best for Firms with operational pain that maps to a specific LLM workflow — intake parsing, document review, CRM enrichment, internal triage — or who want their custom build to ship with native AI features instead of bolted-on widgets.

The three modes

  • AI Features — inside custom apps: intake parsers, classifiers, draft generators, RAG over the firm's own documents
  • Agentic Workflows — custom-coded agents (Claude/GPT) wired into your stack: triage, document review, CRM enrichment, email drafting
  • AI-Accelerated Delivery — our internal practice. Same custom builds, faster ship dates, lower price — passed back to you
  • Tool integrations where appropriate (Zapier, n8n) when the volume doesn't justify custom code
  • Source code shipped to your repo. No vendor lock-in.

Setup + monthly retainer

Starter
£295/mo
+ £1,395 setup

One workflow, monitored monthly. Setup in 2 weeks.

Get started
Pro
£1,395/mo
+ £5,295 setup

Five workflows + ops dashboard + on-call optimisation.

Get started
Talk to us about AI Build
04 / Web Optimisation
Optimise.

CRO, SEO, and Core Web Vitals — packaged as four-week sprints.

Conversion-rate fixes, on-page SEO, structured data, page-speed work and ranked improvements. Each sprint starts with a baseline, ends with a measured lift, and ships the changes inside the same retainer. No agency-style retainers that quietly run forever, no abstract "monthly SEO".

Best for Firms whose site is live and looks fine — but is delivering fewer enquiries than it should. Or sitting on page two for keywords the partners actually care about.

What's included

  • Baseline audit (CRO, SEO, Core Web Vitals)
  • Ranked improvement list with effort × impact
  • On-page SEO and meta hygiene
  • Schema.org structured data
  • Conversion-path fixes (forms, CTAs, friction)
  • Page-speed and image optimisation
  • End-of-sprint lift report
  • Sprint cadence: four weeks per cycle

Three sprint sizes

Starter
£1,095/sprint

Single four-week sprint. Baseline + 5 ranked fixes shipped.

Get started
Pro
£1,295/mo
Monthly sprint cycle

Sprint per month. Multi-page, technical SEO included.

Get started
Talk to us about Optimisation
05 / Integrations
Connect.

Wire up the tools you already pay for.

CRM ↔ intake ↔ billing ↔ document management. Custom-coded for high-volume flows, low-code (Zapier, Make, n8n) for the long tail. No more manually re-keying client details into three systems, and no more "I'll just paste it from the spreadsheet."

Best for Firms whose stack has accumulated in layers — old CRM, new intake form, separate billing, accountant-side accounting tool — and where someone's losing two hours a week to data entry that should never happen.

What's included

  • Stack audit (what's connected, what isn't)
  • Integration map and ranked priority list
  • Custom integrations (API-to-API, webhooks)
  • Low-code workflows (Zapier, Make, n8n)
  • CRM ↔ intake form sync
  • Billing ↔ accounting sync
  • Document storage hooks (Google Drive, SharePoint)
  • Monitoring + failure alerts

Tiered by integration volume

Starter
£345/mo
+ from £695 setup

Up to 3 active integrations. Quarterly review.

Get started
Pro
£1,395/mo
+ scoped setup

Unlimited integrations. Custom API work. Priority response.

Get started
Talk to us about Integrations
06 / Analytics & Reporting
Measure.

GA4, Looker Studio, and a monthly insight pack.

Analytics set up properly the first time, conversion tracking that actually fires, dashboards partners can read in 30 seconds, and a one-page monthly note flagging what changed and why. The numbers, without the noise — and without having to log into five tools to find them.

Best for Firms who installed GA4 once, never looked at it, and have no idea whether the new website is working — or whether last month's marketing spend produced anything.

What's included

  • GA4 setup with proper events
  • Conversion tracking (forms, calls, downloads)
  • Looker Studio dashboards
  • Marketing-channel attribution
  • Monthly one-page insight note
  • Quarterly trend review
  • GDPR-compliant configuration
  • Cross-domain tracking if needed

Three tiers

Starter
£275/mo
+ £595 setup

Setup + single dashboard. Quarterly review.

Get started
Pro
£1,045/mo
+ £1,795 setup

Multi-channel attribution + quarterly partner review.

Get started
Talk to us about Analytics
07 / Compliance-grade AI PILOT
Govern.

AI use-policy. Vendor risk. GDPR-safe RAG. Audit trails.

A pilot for regulated and high-compliance companies — fintech, health, legal, finance — where teams are increasingly being asked "what's your AI policy?" by customers, auditors, and regulators. Packaged offer: written policy, vendor-risk register, GDPR-safe retrieval architecture, and audit logging on every AI workflow already running in the business.

Best for Firms under SRA / ICAEW / FCA / RICS oversight who are using (or about to use) AI tools and need a defensible answer to the governance question — not a deck about transformation.

What's included

  • Written AI use-policy (firm-specific)
  • Vendor-risk register (every AI tool in use)
  • GDPR-safe RAG architecture
  • Audit logging on every AI workflow
  • Data-residency review (region of your choice)
  • Retention & deletion controls
  • Quarterly review against new guidance
  • Partner-ready summary doc

Pilot pricing — single tier

Talk to us about Compliance-grade AI
007 / Operations Care bundle

Run the retainer. One invoice.

The bundled "Operations Care" package is the most common starting point — Web Care, AI Build, Web Optimisation, Integrations, and Analytics, all under a single monthly retainer. Lower than the sum of parts. Single point of contact. Single invoice. Custom Build is project work, not a retainer line — it's always scoped and quoted separately, and can be added to any bundle whenever you need it.

Talk to us about the bundle
Growth bundle £1,595/mo
Web Growth + AI Growth + Optimisation Growth + Integrations Growth + Analytics Growth
Get started →
Custom Build add-on
Per-project, scoped separately (from £4,500)
Request scope →
008 / Questions

What firms ask us first.

Why doesn't Praxline bill hourly?
Because hourly billing rewards slowness and makes your invoice unpredictable. Every Praxline engagement is fixed-scope and priced in writing before work starts — retainers are flat monthly amounts, builds are quoted per project. If something is out of scope, it becomes a written change order, not a surprise line item.
How is this different from hiring a web agency or a freelancer?
An agency sells campaigns; a freelancer sells hours. Praxline sells an operations layer: six disciplines — maintenance, custom builds, AI workflows, optimisation, integrations, analytics — productised under one retainer, with one point of contact and one invoice. The scope is written down, so you always know what you're getting this month.
What does a typical engagement cost?
Retainers start at £195/month (Web Care Starter) and run to £2,895/month for all five retainer service lines at Pro tier. Project work (Custom Build) starts from £4,500 for a 2–4 week build; most portals and custom CRMs land between £8,500 and £14,000. Every price is quoted after a short scoping call — there's nothing to negotiate mid-project.
Who owns the code, the accounts, and the data?
You do — all of it. Source code ships to your repository, hosting and analytics accounts sit in your name, and on termination we hand over completed work, code and credentials. There is no vendor lock-in by design.
Where is the team based, and what hours do you work?
Praxline is a remote-first team serving clients worldwide, with a senior engineer-founder leading every engagement. We flex our hours to overlap with your timezone, and the practice has been operating since 2011.
Can we cancel? Is there a lock-in?
Either side can end a monthly retainer with 30 days' written notice, with fees pro-rated to the termination date. Project work follows the cancellation terms in its engagement brief. The full detail is in our terms.
Which tools do you integrate with?
The tools you already use: your CRM, billing and accounting (Stripe, Xero, QuickBooks), e-signature, document storage (Google Drive, SharePoint, Notion), and any internal system with an API. Custom API integrations for high-volume flows; low-code (Zapier, Make, n8n) where the volume doesn't justify custom code.
What is the Compliance-grade AI pilot?
A packaged offer for regulated and high-compliance companies — fintech, health, legal, finance — who are being asked "what's your AI policy?" by clients and auditors. It delivers a written AI use-policy, a vendor-risk register, GDPR-safe retrieval architecture and audit logging in 3–4 weeks, then quarterly reviews against new guidance. £495/month plus £1,800 setup — see the full description above.

Ready to talk through what would actually help?

Talk to us