Concept redesign · not a client engagement

A rebuild for a Dubai car workshop that specialises in German and luxury cars

Type
Concept redesign, built without a client brief
Sector
Automotive, local services
Scope
Design and front end, about 146 pages
Business
HPG Auto Repair, an existing workshop in Dubai Investment Park

146

Pages: one per make and service, built to be found in search

40+

Makes the workshop services

4.9

Google rating, shown near the top as proof

The brief

HPG Auto Repair is a car repair workshop in DIP 2, Dubai, specialising in German and luxury cars such as Mercedes-Benz, BMW, Audi and Porsche, and servicing more than 40 makes. It is rated 4.9 on Google.

Most customers arrive from search with a specific car and a specific problem, and want a quote quickly. The site is built for exactly that.

What we left alone

The services, makes, address and rating come from the workshop's own site and Google listing. The redesign structures them for search and for speed.

The build

A confident, premium look in dark tones, with a condensed headline face and a monospaced detail face. Each make and each service has its own page so that someone searching for "BMW service Dubai" lands on a page about exactly that.

The main action is a one-tap WhatsApp message for a quote, which suits how customers in the region prefer to get in touch. Trust, the rating and the specialisms, sits above the fold.

This concept is static and fast on a phone. The contact routes are links only and are not connected to any system.

Stack

  • HTML
  • CSS
  • JavaScript
  • Barlow + JetBrains Mono
Desktop view of the redesigned HPG Auto Repair home page.
A section further down the redesigned HPG Auto Repair home page.
The redesigned HPG Auto Repair home page on a phone.

What it shows

  • A specialist workshop wins by looking like one.
  • One page per make and per service is how local search finds a workshop.
  • A WhatsApp quote is the shortest route from interest to enquiry.
  • Placeholders are honest: no booking system is connected.

HPG Auto Repair is an existing business. This is an independent concept built without a brief, and is not endorsed by or made for them. Their name, logo, text and photography belong to them and are used here only to show the design. If you are the owner and would like this changed or removed, get in touch.

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