Concept redesign · not a client engagement
A trilingual catalogue rebuild for a Miami technology wholesaler
463
Products in a searchable catalogue
3
Languages: English, Spanish and Portuguese
1996
The year the wholesaler started
The brief
Miami Micro Export has supplied laptops, printers, computers, networking and other technology to distributors, retailers and resellers across Latin America and the Caribbean since 1996. Its catalogue runs on WooCommerce.
The buyers are businesses, many of them reading in Spanish or Portuguese. The site has to make a large catalogue easy to search and make the first enquiry, as a distributor, simple.
What we left alone
The product catalogue and company details come from the wholesaler's own store. The redesign changes the structure, language handling and look.
The build
A catalogue of 463 products with category pages and search, set in a clear, businesslike layout with a hero video and a distributor enquiry route near the top. All three languages are first-class: each page exists in English, Spanish and Portuguese, not as a translated overlay.
Because buyers are trade customers, the emphasis is on specification, availability and getting a quote, rather than a consumer checkout.
The enquiry form is not connected in this concept.
Stack
What it shows
- A trade catalogue needs search and structure before it needs decoration.
- Real language versions serve buyers better than a translation widget.
- The first enquiry from a distributor should be a short route.
- Placeholders are honest: the enquiry form is not connected.
Miami Micro Export is an existing business. This is an independent concept built without a brief, and is not endorsed by or made for them. Their name, logo, text and photography belong to them and are used here only to show the design. If you are the owner and would like this changed or removed, get in touch.
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