Concept redesign · not a client engagement
A product catalogue rebuild for an industrial valve manufacturer
570
Pages, mostly products and product families
1975
The year the company started, shown as a mark of trust
3
Standards the range is built to: BS, ASA and API
The brief
Mira Valves Mfg Co. makes and exports industrial valves from Ahmedabad: ball, gate, globe, check, butterfly and flush bottom valves, plus PTFE-lined pipe and PVDF, PP and HDPE pipe and fittings. It has traded since 1975.
A buyer in this market is an engineer or a purchaser looking for a specific item by type, size and standard. The site has to help them find it, confirm the spec and send an enquiry.
What we left alone
The product range, standards and company details come from the manufacturer's own material. The redesign organises them for how a buyer searches.
The build
The catalogue is organised by product family and by standard, with each item page leading with its specification. The tone is engineering-led and plain, with a condensed sans for headings and a monospaced face for specifications.
An enquiry route sits on every product page, so a buyer can ask about a specific item rather than send a general message.
The site is static for speed, including on slower connections, and the enquiry form is not connected in this concept.
Stack
What it shows
- Technical buyers want specifications first and marketing second.
- A large catalogue needs structure by family and by standard.
- An enquiry on the product page is more useful than a general contact form.
- Placeholders are honest: the enquiry form is not connected.
Mira Valves is an existing business. This is an independent concept built without a brief, and is not endorsed by or made for them. Their name, logo, text and photography belong to them and are used here only to show the design. If you are the owner and would like this changed or removed, get in touch.
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